Maximise the value of your Hermanus property - before you sell
Simon Andrew is Rare Erf in Hermanus. Learn more about Simon below. Or stop him on the cliff path and talk to him.
Over the years I’ve seen friends and even family leave considerable sums of money on the table when selling property in Hermanus – sometimes a few hundred thousand rand, sometimes a few million.
Emotion, haste, insufficient information and lack of a clear plan tend to be the main culprits that lead sellers astray. It happens all too easily.
The good news is that these challenges are easily overcome by applying “The 7 Ps of Selling Property”: Proper Planning and Preparation Prevent Piss Poor Performance.
Having a clear plan that specifies ideal buyer profile, presentation, timing, estate agent selection, negotiation and route to market can save the careful seller a great deal of money, time and inconvenience.
For sellers of valuable residential property in Hermanus and the Overstrand
Rare Erf looks at the wider value picture of your property.
The value of your property can be influenced by location, views, privacy, scarcity, orientation, planning limits, redevelopment potential, architectural promise, lifestyle appeal, buyer psychology, future use, timing, market depth, presentation, agent fit and negotiation strategy.
Which is why your property deserves more than a simple valuation. It should have a properly implemented plan that will realize what your property is actually worth when the time comes to sell.
Seller-side property advice
Rare Erf helps property owners answer the questions that come before listing.
How do I make my property more valuable?
Should I sell now, later, privately, publicly, or not at all?
How do I match my property to buyers happy to pay more for it?
Which estate agent or agents are right for my specific property?
How should the property be priced, prepared and presented?
Better answers at the start can mean a better result at the end.
Rare and valuable property needs a value strategy
Many sellers start by asking estate agents for price estimates.
That can work for ordinary property. It can fall short for rare or valuable properties in the Hermanus and Overberg regions.
A rare Hermanus property may have value that recent sales data does not fully explain. Its best buyer may be outside the local market. Its value may depend on the site more than the house. It may need planning clarity, better records, stronger photography, a clearer story, selective exposure or a different sales structure.
Rare Erf helps you sort that out before the market forms an opinion.
Our role in your sale process
Rare Erf prepares the owner’s strategy.
The appointed estate agent sells the property.
We help owners decide whether to sell, when to sell, how to prepare, how to position the property, and which agent or agents to appoint.
The agent works the market, while Rare Erf protects the owner’s position.
Property value advisory services
Our offering includes some or all of the following services - depending on your requirements:
Property value audit
An independent review of your property’s value drivers, risks, market position and untapped value.
Long-term value plan
A practical plan to protect and grow value before selling, whether the sale is a few months or many years away.
Pre-sale strategy
Advice on pricing logic, buyer type, presentation, timing, agent choice and market entry.
Agent selection and briefing
Guidance on which estate agent or agents to appoint, how to structure the mandate, and how to brief them.
Sale strategy oversight
Support during the sale process to help protect price, positioning, negotiation discipline and seller interests.
Hermanus and Overstrand property focus
Hermanus and the Overstrand are not one market.
Voëlklip is different from Fernkloof. Fernkloof is different from Onrus. Onrus is different from Hemel-en-Aarde. A front-row coastal erf is a different asset from a large inland lifestyle property.
Rare Erf focuses on the local details that shape premium residential property value across Hermanus and selected Overberg areas.
The aim is simple: understand the property before anyone else defines it for you.
For luxury home owners who are not in a hurry
Time can be the seller’s greatest advantage.
If you do not need to sell quickly, you may be able to prepare better, wait for stronger demand, improve the property’s value position, gather the right documents, test buyer interest quietly, or choose a more selective route to market.
Rare Erf helps you use time to your advantage.
How Rare Erf works
Understand the property
We assess the asset, its setting, its strengths, its risks and its unrealised value.
Define the value plan
We identify what can protect, grow or better explain the property’s value.
Prepare for market
We shape the story, evidence, presentation, timing and buyer strategy.
Appoint the right agent
We help select, brief and structure the estate agent or agents best suited to the property.
Protect the seller’s position
We support the owner through pricing, feedback, negotiation and sale decisions
Why choose Rare Erf?
Rare Erf gives you an independent view of the full potential value of your rare property before the market applies ordinary standards it.
1. Seller focus
You get someone firmly on your side, helping you think through value, risk, timing, buyer type, presentation, negotiation, agent choice and route to market.
2. It’s comprehensive
You get a more strategic brief for the estate agent, photographer, architect, landscaper, lawyer or any others involved in getting your property sale-ready.
3. Lowers risk
You reduce the risk of getting paid less than you should for your valuable property. Instead you will be well positioned to command a premium.
4. Marketing know-how
You get almost four decades of marketing experience applied to what, for most, is a significant financial decision.
5. Objective clarity
You get clearer thinking before emotion, pressure and negotiation enter the room.
6. Low investment
Relative to potential gains, investment in properly preparing your property for sale is negligible.
Success-based pricing
No listing fees. No upfront charges. We agree a fair baseline value for your property before the sale process begins. If your property sells above that baseline, our success fee is calculated on the extra amount achieved.
Who is Rare Erf?
Rare Erf Hermanus is a seller advisory service run by Simon Andrew: I am not an estate agent. But I am a marketing expert with almost four decades of local and international experience in positioning and promoting a huge variety of products and services ranging from Coca-Cola, Leica, Volkswagen, to Samsung, Munich Re and Porche. My task has always been to sell brands at a premium. Now I’m in Hermanus to get you a premium on your property.
Frequently asked questions
What is Rare Erf?
Rare Erf is an independent seller-side property advisory service for owners of residential property in Hermanus and the Overberg.
Is Rare Erf an estate agency?
No. Rare Erf does not list property as an estate agency. We advise the owner and help appoint the right estate agent or agents when selling makes sense.
Who does Rare Erf work for?
Rare Erf works only for property owners and sellers. We do not represent buyers.
What type of property does Rare Erf advise on?
Rare Erf advises on rare, unusual or strategically valuable residential property in Hermanus and the Overberg. This may include coastal homes, large erven, view properties, redevelopment opportunities, lifestyle properties and unique family homes.
How does Rare Erf help maximise property value?
Rare Erf identifies hidden value drivers, reduces the risk of under-positioning, recommends value-building steps, prepares the property for market, develops the seller strategy, and helps appoint the right estate agent or agents.
Why speak to Rare Erf before an estate agent?
Because the first decision should be the value strategy, not the sales mandate. Once the strategy is clear, the right agent choice becomes easier.
Does Rare Erf sell property?
Rare Erf does not act as the selling estate agent. When a sale is appropriate, we help select, brief and work with the agent or agents best suited to the property.
Which areas does Rare Erf cover?
Rare Erf focuses on Hermanus and selected Overberg areas, including Voëlklip, Fernkloof, Kwaaiwater, Eastcliff, Westcliff, Onrus, Vermont, Hemel-en-Aarde, Stanford and surrounding premium property locations.
Thinking of selling a property in Hermanus or elsewhere in Overstrand?
Before you list, find out what could make your property more valuable, and how to protect your position.
Rare Erf helps you make the right decisions before the market makes them for you.
Let’s have a chat about getting you the best possible price for your property. It’s free and will not obligate you in any way.